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Introduction Brand engagement holds enormous importance in social media marketing as it encourages meaningful connections, strengthens brand loyalty and drives business growth. Engaged followers are more likely to interact, share content and become loyal customers. This blog will provide a complete overview of strategies and tactics to increase brand engagement on social media. It will… Continue reading Effective Social Media Marketing for Increasing Brand Engagement

Introduction In today’s smartphone era, mobile marketing has emerged as a important component of any successful mobile marketing strategies. With the widespread adoption of smartphones, people have become increasingly reliant on these devices for communication, information, and entertainment. As a result, businesses must recognize the importance of reaching and engaging smartphone users through effective mobile… Continue reading Mobile Marketing Strategies for Reaching Smartphone Users

Introduction Display advertising has become an integral part of the ever-evolving digital landscape, revolutionizing the way brands connect with their target audience. In today’s competitive market, where consumers are attacked with information from various sources, standing out and boosting brand visibility is primary objective. Display advertising offers a powerful solution, allowing brands to capture attention,… Continue reading Unlocking the Power of Display Advertising: Boosting Your Brand’s Visibility

Introduction In today’s digital landscape, social advertising has become an indispensable tool for businesses to connect with their target audiences and achieve marketing success. This form of advertising harnesses the power of social media platforms to engage, influence, and convert audiences effectively. With billions of active users on platforms like Facebook, Instagram, Twitter, and LinkedIn,… Continue reading The Art of Social Advertising: Engage, Influence, and Convert

Introduction Retargeting advertising, also known as remarketing, is a powerful strategy in digital marketing that aims to reconnect with potential customers who have previously shown interest in a brand or product. It involves tracking user behavior, such as website visits or abandoned shopping carts, and displaying tailored ads to these individuals across various platforms and… Continue reading Mastering the Art of Second Chances: Best Guide to Retargeting Advertising

Introduction In today’s digital advertising landscape, OTT/CTV advertising is gaining significant fame. With the increasing popularity of streaming services and the growing shift in consumer behavior towards digital content consumption, brands are recognizing the immense potential of OTT/CTV advertising to reach their target audience effectively. OTT (Over-The-Top) refers to the delivery of video content over… Continue reading Streaming Success: Harnessing the Best of OTT/CTV Advertising

Introduction   In today’s fast-paced and highly competitive marketing landscape, brands are constantly seeking innovative ways to capture the attention of their target audience and convey their brand messages effectively. One powerful medium that has emerged as a game-changer is audio advertising. Whether it’s through radio commercials, podcast ads, or streaming audio ads, audio has… Continue reading Sound Waves of Success: Unleashing the Best of Audio Advertising

Introduction The world of advertising has witnessed a significant shift towards video as a dominant medium for brand promotion and storytelling. In today’s digital landscape, video advertising has become increasingly important for businesses aiming to capture attention and engage with their target audience effectively. With its dynamic and immersive nature, video has the power to… Continue reading Light Up Your Brand: How Video Advertising Boosts Visibility and Engagement

Ad Campaigns with Meta-DSP Discover the power of Meta-DSP technology, the latest ad tech platform that has revolutionized the way advertisers manage and optimize their ad campaigns. With a Meta-DSP like Think Intelligent Media, you can say goodbye to the limitations of a single DSP and the hassle of managing individual platforms separately. Instead, you… Continue reading Expand Your Knowledge: Meta-DSP, the Next Level of DSP Technology

Not Seeing Results Despite a Perfect Campaign? Try These 5 Fixes It’s frustrating when you have what you thought was the perfect strategy, but the results just aren’t there. This is a common issue, but there are usually reasons behind it. Here are five fixes we recommend if your campaign isn’t generating the results you… Continue reading 5 Ways to Improve Your Campaign for Better Results