Real-Time Optimization for Dynamic Ad Campaigns
What is Omni Think Intelligent?
At the core of our success lies Omni Think Intelligent – our cutting-edge digital ad optimization technology. Developed in-house, this proprietary set of algorithms empowers us to optimize ad campaigns in real-time. Think of it as the Wall Street of advertising, identifying hidden values and opportunities to reach your desired audience in the most efficient and cost-effective way possible. By creating a dynamic competition between demand-side platforms and networks, Omni Think Intelligent allows us to optimize across all variables, including devices and media access points, based on performance. This ensures that our clients get the most bang for their buck, delivering maximum ROI. Simply put, Omni Think Intelligent is the heart and soul of Think Intelligent Media, and the driving force behind our success.
Path to conversion
Simply tracking clicks on ads is not enough to determine the success of a marketing campaign. There are many potential customers who may not click on an ad, yet still visit the website. To accurately measure the effectiveness of a campaign, it’s essential to track each visitor’s behavior on the website and their path to conversion. At Write Think Intelligent Media, we utilize our advanced technology to track every visitor’s activity on the website, regardless of whether they clicked on an ad.
By tracking their behavior, we gain valuable insights into:
- The type of ad they may have seen
- The source of the ad
- Which pages they visited
- How often they returned
- Whether they made a purchase
With this information, we can make data-driven decisions on our marketing strategy and target the right audience with precision. If we have a successful conversion, we use this information to target similar audiences and optimize our campaigns for better results.